Gerry And The Pacemakers How Do You Do It?/ Away From You (Columbia, DNZ 10292, 1963)
The song that George Martin famously told the Beatles was a guaranteed #1 but they turned him down - they didn't think it fitted them (a glance at all those rhymes in the title helps explain why). Instead Martin produced this version by Gerry and his band and, yep, it went to number 1!
Amazing that this song, their first single, sets out the stall so completely for Gerry Marsden and crew. The cheeky chappy bouncy persona is set from the off with both the distinctive Gerry lilt and the Pacemaker beat firmly in place.
Gerry and co were rivals of the Beatles in the very early days but couldn't hack the pace as Lennon/McCartney continued to innovate and while Gerry subsequently had further hits he couldn't replicate the creative trails that the fabs blazed. Sadly the band was as sexy as a bag of salt and vinegar crisps and there was always the distinctly unhip band name to contend with as well.
Hidden gem: The B side is also a snappy little pop song, a little rhythmic gem like Besame Mucho - written by Gerry and bass player Les Chadwick. Unfortunately those rhymes again cause some queasy moments - you/blue/knew, side/cried - eek!
Music is the wine that fills the cup of silence - ROBERT FRIPP. Information is not knowledge; knowledge is not wisdom; wisdom is not truth; truth is not beauty; beauty is not love; love is not music; MUSIC IS THE BEST - FRANK ZAPPA. I think we're a little happier when we have a little music in our lives - STEVE JOBS. Music in the soul can be heard by the universe - LAO TZU. Rock and Roll is fire, man. FIRE. - DAVID BRIGGS. Music grips you, gets into your soul - GEORGE MARTIN
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